Do you want to book more brides this year but you don’t know where to start? Starting to market your wedding venue can seem like a daunting and overwhelming task. We found that there are three ways to attract more brides to your venue without breaking the bank or taking up loads of your time. See how referrals and relationships are the best marketing tools to grow your business!
1. Create a referral method
You work hard to create memorable and beautiful weddings for your brides. After the wedding is over brides love to rant and rave about their experience. Use this as an opportunity! Let brides know that they can receive a small cash prize or gift basket for referring family and friends to your venue. Brides will already be talking about their wedding and including a small incentive will give them the motivation to emphasize your specific information. After friends of the bride come to tour your venue the bride can claim the incentive prize. Implementing a referral method is important because word of mouth is such a powerful advertisement.
2. Be Social
Taking time out of your day to post on social media sites is how you are going to form strong relationships with potential brides. We suggest scheduling fifteen minutes each day to take a break from your normal routine to be social.
When posting on social media remember that pictures are very powerful. Feature real weddings that take place at your venue so other brides can envision their own wedding. Also ask your fans and past brides about their experience. You can ask brides what they liked the most about their wedding or what their favorite part was. Asking open-ended questions is going to increase your engagement on your social media sites. When potential brides look at your social sites and see positive interactions it will build their trust in your venue.
3. Show Vendor Love
Helping out fellow industry vendors is another great way to build relationships and referrals. Consider partnering with other local vendors that you trust. Promote the vendors you partner with to your brides and they will promote you as well. These strategic relationships will help attract more brides to your venue.
Before you start working on these tips, you first need to be online!
If you don't have a website yet we can help you out. Click here to see how we can make your website vision come to life.
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